OUR STORY AT FJ LURES
Our background
FJ Lures was founded by two 15-year-old friends with a shared passion for fishing and a clear vision: to create affordable, high-quality fishing flies and lures. Driven by a love for the sport and a commitment to making fishing accessible, they dedicate every free moment—between school, weekends, and late nights—to building a brand that empowers anglers of all levels. Each lure is carefully hand-crafted with attention to detail, ensuring premium quality gear that helps new anglers build confidence and enjoy their fishing journey. FJ Lures also offers customizable lures, allowing customers to choose colors and designs that suit their unique preferences. We are dedicated to cleaning up lakes by repurposing discarded lures to create new ones, combining sustainability with innovation to reduce waste and protect our waterways.
SUPPORT US IN GROWING OUR SMALL BUSINESS!
We’re a small business passionate about making fishing affordable for everyone. With your support, we can expand, offer more products, and recycle lures to create new, budget-friendly options. Your donation will help us turn this vision into reality and make a bigger impact for anglers everywhere!